Importance of SEO in Web browsing
Search Engine Optimization (SEO) is a key tool for the website owners to
get more traffic to their website. The exchanging of link and made directory
can enhance the traffic towards the site. It is essential to maintain the
position on the search engines like Google, yahoo and others.
SEO also refers to the method used to increase a website position on search engine results page (SERP) on
sites such as Google, Yahoo, or Bing. Search engine optimization implementing
URLs and keyword targeting, updating
robots.txt file, optimizing the title tags, meta tags and images on every page of the website with
relevance to the content of each page, that make the website visible on search
engines. Search engine optimization can make the content of the web pages high
relevant and more easily read by search engines and their crawling and indexing
software.
Search engine optimization involve the following steps like keyword research, Content Building, Page
Optimization, Social & Link Building. Keyword research is an important
factor for search engine optimization because when used correctly it provides a
road map for both the design and execution of website building. Keywords are usually
grouped based on the number of words within the query phrases. We know that,
content is king in search engine optimization process. Search engines will have
more information to store about the business that information will translate
directly into the ranking for related keyword phrases. Attractive content will also result in higher
conversions on the website.
Page Optimization include two categories; on-page optimization and off-page
optimization. Off page optimization means the measures that can be taken
outside of the actual website in order to improve its position in search
rankings. On-page optimization is optimize individual web pages in order to
rank higher and earn more relevant traffic in search engines. It also refers to both
the content and HTML source code of a page that can be optimized.
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